SOOLID blog

When we started in 1999 our company name was “fourA” but we was used to sign our work as SOOLID. In 2004 we changed the legal name into SOOLID. We also had a logo, an ancestor of current SOOLIDcube®, but still OUR logo, the graphic signature of our works, something that evolved during these years reflecting our changes. It sucked we know, but it was (and will be) OUR logo.

Some years ago we met a guy, carlo, in charge of marketing in a braking disk company in Milan, who asked us to redesign the company’s website. (we didnt the work but it’s not important now). Some month ago this guy wrote me asking if the soolid lettering was built from a font or from scratch. He told me also that he started a small design studio in Brazil.

Thanks to a friend call i knew some minutes ago that , yes, Carlo has started a companay, but not a design studio, a sort of clothing/surf company named… yes, S00LID and what about the logo ? Off course, our first one, rotated and red/white painted !

Good luck Carlo, this is a good example on how export italian style and originality Maybe we’ll get in touch with you one of these days. Send us one of your original t-shirts..

This is our SOOLID original old logo:

And this the brazilian stolen one

Soolid, soolid logo, soolid old logo, soolid stole logo