Ipod pricing strategy
February 24th, 2005
I like Apple but sometimes they make me smile.
They have reduced the price of some ipods but now they came with a number of accessories that today’s models lack (carrying case, Dock, FireWire cable and AV cable).
The ipod photo 60 gb, for example, costs now 150$ less, but came without 106$ of accessories like carrying case ($29), photo Dock ($39), FireWire cable ($19), and AV cable ($19). Not a great reduction IMHO.
Only marketing.